The project is located in Jeddah on a total area of 3,500 m2 approximately. The master plan concept and vision was to address a number of concerns such as the quality of the environment, the efficiency of the infrastructure network, the growth of employment and housing affordability in Jeddah. The development seeks to attract potential residents away from traffic congested areas within Jeddah and to create a desirable, affordable neighborhood for residents to live, work and relax.